McCann Beograd won three awards
Portal Marketing mreza awarded organizations, companies, institutions and agencies for the best and most professional individual and integrated campaigns at the seventh festival of integrated communications KAKTUS 2021. The awards are given in 24 categories and this year as many as 230 projects competed.
McCann Beograd won three KAKTUS 2021 awards, in the categories Individual works – PR for the campaign “Music Everywhere” of the Belgrade Philharmonic, Individual works – Media for the campaign “Pebble in our shoe?” Belgrade Pride and Innovative integrated campaign for the project “neXt Joy Just try it! 2.0 ”by The Coca-Cola Company.
“McCann Beograd Agency has been our partner for several years, and in addition to this campaign, we also worked on the”I DisOwn my Child“campaign, and these campaigns have been a great success. This is one of the rare examples of businesses that, without any fear or hesitation, were brave enough to decide to support one goal that is not so popular in Serbia, and that is to improve the position of the LGBT + community. Many thanks on behalf of Pride to the McCann Beograd agency”: said Marko Mihailovic, Belgrade Pride.
“We at McCann creatively put these topics in focus and start conversations with the wider community. Through sustainable creativity and partnerships with clients, we strive to change our society for the better, and for the third year in a row, we work with Belgrade Pride and other partner organizations. So that we could contribute to greater visibility and the achievement of the goals that the Belgrade Pride Association has.”: said Aleksandar Milojevic, Senior Strategic Planner McCann Beograd.
Watch the full Awards ceremony on the link