The “Thank you, doctors” campaign of the McCann Beograd agency in cooperation with UM Beograd won the prestigious Golden Drum award for the best creative agency in the Adriatic region. This is the third time in a row that the agency has won this prestigious award, thus confirming its leading position among agencies in the region.
“I am very proud of our team. Success at the Golden Drum Festival is another international confirmation of our work, creative strength, dedication, responsibility and trust. The most demanding quarter in our industry has just begun, and we are already “in fifth gear”. For us, this festival is additionally important because of the success of the campaign that pushed the boundaries during the most challenging period we have been facing lately, “says Jelena Jazic, Managing Director, McCann Beograd.
McCann Beograd agency with its partner agencies is the best creative agency in the region and this is yet another award in a row for this extraordinary campaign that sends such a strong message of support
“I am very happy for this award, it (additionally) celebrates the courage and dedication of medical staff around the world. It was this courage that prompted the idea with which we touched the hearts of a large number of people around the world. A great incentive for all of us in the advertising industry is the opportunity to be actively involved to such an extent in creating the world we want to live in” adds Lidija Milovanovic, Head of Art, McCann Beograd.
The Golden Drum Festival is one of the most important international advertising festivals, in which the world’s best agencies traditionally participate.
See the campaign here