Truth about age
“Aging” is a theme that extends well beyond the older generation. Aging and attitudes toward aging affect people at every life stage and in every country around the world. Pressure to feel and look young has never been as strong as these days. But the truth is that we know little about how we truly feel about aging and old age. Who worries about it more – people in 20s or 70s? Is aging something we look forward to or not, is it something aspirational or depressing, a blessing or a curse? How people of different cultures and ages perceive aging process? Does Serbia differ from the rest of the world? And how all this effects different brands and businesses? Study „Truth about age“ provides the answers to these and many other questions.
For more information, please contact Vera Acimovic, Strategic Planner
Executive Summary of the research is available here.