About us

We strongly believe in creativity as a major driving force. Sustainable creativity is part of the agency’s DNA, as is its long-standing partnerships with brands that have the courage to initiate discussions of important topics and impact on change, both within their own industries and across society as a whole.

Agency McCann Beograd was established by Srdjan Šaper in 1997, with headquarters in Belgrade. It is now part of I&F Grupa , one of the leading communication systems that operates successfully in 12 countries of southern and northern Europe. Agencies operating within the scope of I&F Grupa have to date received more than 800 awards at international, regional and domestic festivals.

McCann Beograd is part of McCann worldwide, one of the world’s largest agency networks, which operates in more than 100 countries and is recognised as the creator of the contemporary model of a global advertising agency, creating some of the most recognisable, interesting and relevant advertising campaigns in history.

The key to successful communication is represented by big ideas that transcend individual media channels, merge differences and erase boundaries. They merely represent confirmation of the passion and dedication with which we approach our projects and clients, of which we are extremely proud.

Starting from the essence of truth, we help brands to build a meaningful and significant role for themselves in people’s lives.

Our integrated team creates innovative communications solutions that do not only become an indispensable part of pop culture, but also rather persistently endeavour – with their courage – to impact positively on society and change the world around us for the better.