neXt JOY IGTV series “JUST TRY IT!”

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

The new neXt JOY campaign with its unique format brings refreshment in every sense. In addition to the standard communication channels, it is also a real feature series on social networks that are broadcast on Instagram.

The neXt JOY IGTV series consists of 5 episodes and follows the different life situations of 5 high school students whose characteristics are described through 5 new neXt JOY flavors. The plot of the series follows the plot of a TV commercial, upgrades it, develops it, and takes it in an unexpected direction. The first episode of the series in less than 24h had more than 10,000 views.

Creative team:

Vladimir Simić – Creative Director TV & Video

Kristina Jovanović – Senior Art Director

Jelena Grahovac – Head of Art

Divna Peškir – Junior Copywriter

Dubravka Petrović – Creative Traffic

Dragana Božić – Copywriter Drive

Aleksandar Milojević – Strategic Planner

Jelena Mančić Lubardić – Production Artist

Nikola Nikolić – Head of Creative Services

Nebojša Ereš – AV Producer

Jelena Lešević – Group Account Director

Andrea Mitić – Account Manager

Jana Savić Rastovac – Executive Creative Director

Production: Tuna Fish