The new neXt JOY campaign with its unique format brings refreshment in every sense. In addition to the standard communication channels, it is also a real feature series on social networks that are broadcast on Instagram.
The neXt JOY IGTV series consists of 5 episodes and follows the different life situations of 5 high school students whose characteristics are described through 5 new neXt JOY flavors. The plot of the series follows the plot of a TV commercial, upgrades it, develops it, and takes it in an unexpected direction. The first episode of the series in less than 24h had more than 10,000 views.
Creative team:
Vladimir Simić – Creative Director TV & Video
Kristina Jovanović – Senior Art Director
Jelena Grahovac – Head of Art
Divna Peškir – Junior Copywriter
Dubravka Petrović – Creative Traffic
Dragana Božić – Copywriter Drive
Aleksandar Milojević – Strategic Planner
Jelena Mančić Lubardić – Production Artist
Nikola Nikolić – Head of Creative Services
Nebojša Ereš – AV Producer
Jelena Lešević – Group Account Director
Andrea Mitić – Account Manager
Jana Savić Rastovac – Executive Creative Director
Production: Tuna Fish
