The awards were won for campaigns designed and implemented for clients: The Coca-Cola Company, Bambi Koncern and the Da Se Zna! Association.
With its campaigns, the McCann Beograd agency entered the finals of 6 categories, and received awards in 3 categories, of which one silver and two bronze Effie awards. In the realization of these campaigns, McCann Beograd’s partner agency was UM Beograd, also a member of the I&F Grupa.
Silver Effie won in the category Non-alcoholic, non-carbonated drinks for the campaign “Coca-Cola reveals the mysteries of Serbia” realized for the client The Coca-Cola Company, while two bronze awards were won in the categories Snacks & sweets for the campaign “Your Plasma Ritual” for the client Koncern “Bambi”, as well as in the category Media idea and media innovation for the campaign “I Dis Own my Child” created and realized for the client Association “Da Se Zna!”
“Effectiveness has always been a real measure of the success of the stories we tell in this business for McCann. It’s a way for our industry to create value! The success that Effie recognizes is a success that belongs to both teams and individuals. It celebrates partnership, transparency, patience, expertise. That is why we at McCann believe that this festival goes beyond the standard understanding of success, but moves the entire industry in the direction of a new culture built together by clients and their agencies, ”says Katarina Pribicevic, Director of Strategic Planning, McCann Beograd.
UM Beograd Agency was an agency partner of McCann Beograd on the awarded companies. They entered the finals in 7 categories more than any other media agency.
“The challenge of every big brand with a dominant market share is further growth. The Plasma Rituals campaign has once again confirmed the contribution of advertising to business results. We are proud that together with the client we are part of the Plasma team, that with our work, knowledge, experience, tools we use, we influence Plasma to be an indispensable part of the life of all generations, to constantly develop and grow. The Effie Award is a recognition and proof that we are on the right path “, says Nela Miljic, Regional Account Director, UM Beograd.
“First of all, it is a great pleasure to be part of a team that creates campaigns that are innovative, courageous and based on relevant facts. And when the awards come as a sign of recognition of quality by the professional public, the satisfaction is even greater “, adds Dubravka Urosevic, Regional Account Director, UM Beograd.