At the international festival One Show for Creativity, the McCann Beograd agency won the Merit award in the Current Event Response category with the “Thank you, doctors” campaign.
The socially responsible campaign “Thank you, doctors!”, A proactive project of I&F Grupa realized in cooperation with McCann Beograd and UM Beograd, presented doctors as today’s superheroes and is the only campaign from Serbia to be awarded at this year’s One Show festival.
“We are very proud that our work has become a symbol of gratitude to doctors and medical staff around the world, in the difficult year of the fight against Covid-19. We dedicate this award to them, as a record in time for their superhuman efforts. We thank people around the world who shared the campaign on their personal profiles and helped spread this message of support. Congratulations to all members of the team, our partner agencies, as well as the magazine Nedeljnik. “Says Jana Savic Rastovac, Executive Creative Director, McCann Beograd.
Nedeljnik magazine supported the campaign by putting visuals on its front page.
After winning the most prestigious IAB MIXX Grand Prix, this recognition is another in a series for this campaign. Previous awards include EPICA, BalCannes, Kaktus and ACT Responsible.
Support for doctors and medical staff in less than 24 hours, has traveled the world with an incredible response from the public and health professionals on all meridians.