How to retain existing and attract new customers and make them feel privileged to be a member of the sole Serbian telecommunications operator? We found the ideal Serbian representative – a true hero, a symbol of national pride and a man who’s unstoppable on his way to the top, so we could show them they really do have friends!
Creatives: Marko Savić, Milena Kvapil
Strategic: Katarina Pribićević
Account: Bojana Gagić, Dušan Ćamilović, Ivana Lisica, Bojan Ninković
Creative Directors: Vladimir Ćosić, Jana Savić Rastovac