The famous CIPIRIPI brand of cremes and sugarly bars stayed well known to nowdays mums, but not enough remarkable for the youngest generation. After Nestle has improved the quality of the product and made it irresistible, it was just the right moment that we do the same with the packaging and the mascot. CIPIRIPI has just become the new sweetest buddy for the day filled with enjoyment and play!
The modernization and revival of the squirrel mascot as the key brand symbol which with its new look and role transforms the brand from a traditional brand to the sweetest buddy, at the same time achieving a visual continuity and maintained authenticity.
Creative: Neda Petković
Strategic: Katarina Jovanović
Account: Milica Trifunović
Branding Director: Ljiljana Radosavljević