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What would be the most appropriate way of promoting the local tie craft workshop “Mascot”? Our answer is – the first hand painted billboard in Serbia. Two art directors worked for five days on creating a modern billboard that was then decorated with a giant hand-made tie. This unique billboard was placed near the Ušće Shoppping Mall, famous for its global brands. This way, we’ve called the attention of the people in Belgrade to the value of authentic, original products that cannot be found everywhere in the world.


Creative Director: Vladimir Ćosić
Associate Creative Director: Milena Kvapil
Senior Art Director: Lidija Milovanović
Art Director: Nenad Dodić
Copywriter: Nemanja Stanković
Strategic Planning Director: Katarina Pribićević
Account: Ivana Matović
New Business Manager: Miloš Stanković
BTL Producer: Dejan Ivanov