The fact that the Raiffeisen bank campaign went beyond marketing expectations as well as its influence on the careers of our actors, inspired the creative platform of the sequel of the campaign in 2014.
In the three videos our heroes talk about how their life became better after they started saying – Can do! in different situations. The sales growth, as well as the media attention that was created, again proved that a follow-up campaign CAN both be fun and bring success at the same time!
Team:
Creatives: Milena Kvapil, Bojan Babić i Lidija Milovanović
Creative Director: Vladimir Ćosić
Account: Jelena Lešević
Strategic Planning Director: Katarina Pribićević
Production: Blekbuk
TVC Director: Istok Tornjanski
