For the launch of a new generation of car batteries which supply additional starting power for vehicles, the only media we used was the billboard. With the addition of a battery and cables, we showed that White Horse batteries can provide the required power, even for the lights on the billboard.
Creatives: Bojan Babić, Marko Savić, Vladimir Ćosić
Strategic: Nataša Jovanović
Account: Marija Ocokoljić
Creative Director: Christophe Muesser