In order to demonstrate the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema foyer, we placed a roll wall inviting people to have a free coffee before the movie, but with just one little catch – it was written in German. The few who understood the message got their free coffee. For the others, we played a short advert just before the start of the movie.
Creative: Marko Prokić
Account: Miloš Stanković
Creative Directors: Vladimir Ćosić, Jana Savić Rastovac