When the entire city is branded, all TV stations and newspapers report it and an amazing 4D projection shines in the city center, everyone, literally everyone know that Coca-Cola is celebrating a birthday! With retro packaging, a refreshing exhibition and a birthday celebration to remember, Coca-Cola has once again shown that joy is indeed timeless.
ATL: Dubravka Petrović, Nenad Dodić
Account: Jelena Mihajlović, Ivana Matović, Aleksandra Knežević
Creative Directors: Vladimir Ćosić, Jana Savić Rastovac
Support: Brender, Momentum, Universal Media, Le Spot