In Serbia an average of 1,500 people take their own lives every year. Dozens of them jump from bridges in Belgrade. Our task was to raise societal awareness of the Suicide Prevention Center and this sensitive topic. As most suicide attempts happen at night, at Branko’s Bridge we projected the message “You Are Not Alone” alongside the phone number of the Suicide Prevention Center onto the surface of the water, best seen when looking down from the bridge.
Creative: Marko Savić
Account: Miloš Stanković
Creative Directors: Jana Savić Rastovac, Vladimir Ćosić
Creative Coach: Yaniv Melinarski