At one of the most important international advertising festivals, The One Show, McCann Belgrade has been awarded with two special Merit Awards for the DemocrARtisation, an innovative campaign for the Museum of Contemporary Art in Belgrade, in two categories: Cross- Platform: Experiential (AR) and Mobile: Use of Technology (AR).
“The competition, as every year at this great international festival, was very strong, and our campaign DemocrARTisation has received two special jury acknowledgments, which makes this success even bigger and more significant. I am very proud of the acknowledgments given by the jury of The One Show, composed of eminent experts from all over the world, and I am proud of the entire team that worked on the campaign, and really deserve all the congratulations,” said Vladimir Ćosić, digital creative director at McCann Belgrade.
The One Show, held in New York, is one of the most prestigious competitions in advertising, design, interactive and branded entertainment. Awards and acknowledgments from this festival confirm the exceptional quality of the works of agencies around the world, and the award – the coveted Gold Pencil – is something that many creatives strive for.