Because corn has nothing to do in our beer.
LAV beer, a local brand from CARLSBERG, has altered its formula for the first time in the past 10 years. Now, it is made out of 4 ingredients: barley, hops, water and yeast. Unlike other mainstream brands, the beverage no longer contains corn and thus its quality has been notably improved.
Instead of the usual advertising campaign, we decided to create a product which would indirectly convey the message about the improved beer quality.
From the leftover corn we have created – LAV popcorn!
New product was given as a complimentary gift for each LAV beer purchase in stores, café shops, cinemas and music festivals.