McCann Belgrade won six awards on this year’s Golden Drum festival.
Two campaigns proved particularly successful: LAV popcorn – that won two Grand Prix in rather challenging Direct and Integrated categories, silver and bronze in the Adriatic category; and Art – greatest virtual exhibition of all time, which won two silvers in Mobile and Branded content categories.
Considering the size of the festival and level of competitiveness (all countries from the “New Europe” including East Europe, Scandinavia, Russia, Turkey, Israel, Greece, Austria, and others) this is a remarkable accomplishment for the agency and a standing proof that McCann Belgrade is the most successful agency in Serbia and most successful within McCann Worldgroup CEE.
The diversity of projects shows that advertising today transcends TV commercials or billboards alone, and that our team is acutely aware of this fact. This is true for the Account sector, all the way to Strategic Department and Creatives.
Through creation of a brand new product such as LAV popcorn, which served as a unique communication tool about the change that was made to the LAV bear recipe, and through transforming our clients’ ads into art works, we demonstrated how high-quality partnership with clients are crucial. We both share this success.