At the eighth consecutive KAKTUS festival of integrated communications, under the slogan “Self-reflection”, portal Marketing mreža awarded organizations, companies, institutions and agencies for the best individual and integrated campaigns. Agency McCann Beograd with its clients Mastercard and Infostud, won the Grand Prix for the integrated campaign of the year, as well as awards in three other categories!
The superhero campaign realized for Mastercard won the Grand Prix for the integrated campaign of the year, as well as awards in the Public Relations and Innovative Integrated Campaign categories. The campaign “Shorten the story. Find a better job.” for the client Infostud, won an award in the Execution – Production category.
For the first time this year, awards were also given to the most successful experts from agencies in Serbia. Vladimir Simić, creative director of McCann Beograd, was among the awardees in the Fire Starter (Copywriter) category. The KAKTUS All Stars awards aim to encourage and motivate individuals from domestic agencies, but also to point out their potential, talents and creativity.
“Well done to our teams and clients and the now traditional success of our agency at the KAKTUS festival. We are proud to win awards for different projects year after year. The Grand Prix of the festival, awards for PR project and Innovation for the Superhero brand and Mastercard are great recognition for our effort to always go one step further. We are glad that the jury recognized and awarded the great design of the video format and illustrations for the Infostud campaign, and we are especially proud of Fire Stater’s recognition for our creative director Vladimir Simić,” said Jana Savić Rastovac, Executive Creative Director of McCann Beograd.