By transforming fruits into colorful, vivid characters from the animal kingdom, with funny puzzles, songs and riddles, Bući-Bući has inspired its target group to interact and discover the entire range of juices. The packaging has become a great toy and the brand has strongly claimed its leading position.
Brender: Mladen Milašinović, Neda Petković
ATL team: Dubravka Petrović, Aleksandra Zaharijević
Strategic: Jovan Spahić, Katarina Jovanović
Account: Sanja Kovačević, Ivana Matović
Creative Directors: Ivan Arandjelović, Vladimir Ćosić, Jana Savić Rastovac