In order to make a complete shift in the approach and move away from beer commercial clichés, LAV is winning over consumers and trying to turn them into brand advocates with the message “DO AS YOU THINK. LIVE LIKE A LION!” We ask provocative questions that inspire debate and awake interest!
Creatives: Bojan Babić, Marko Prokić
Accounts: Bojan Ninković, Borisal Ladjarević
Creative Directors: Jana Savić Rastovac, Vladimir Ćosić