In order to promote prize contest where people who collect the largest number of LAV cans get to travel to the biggest european football derbies, we have decided to make added activation to recruit fans of 2 biggest Serbian clubs – Partizan and Crvena Zvezda, in unique action that will get their clubs what they need the most: black&white chairs on stadium grounds and original club bus for Zvezda. Fans started collecting. LAV derby have lasted for months. Results in number of sold cans could be followed on-line. Finally, enough cans has been sold, and we have reached the goal. Soon, Partizan will get new chairs, and Crvena Zvezda will get new club bus.
Creatives: Bojan Babić, Marko Prokić
Creative Directors: Jana Savić Rastovac and Vladimir Ćosić
Account: Borisav Lađarević
Strategic Planner: Katarina Pribićević
Director: Đorđe Marković
Production: Le Spot