McCann Worldgroup Europe was named EMEA Advertising Agency Network of the Year by Campaign Magazine. This is the first year that Campaign created the EMEA category, and McCann demonstrated strong regional growth, a number of new-business assignments across the region, but also developed consumer insight research and won numerous advertising awards. The agencies within I&F Grupa contributed to this success with awards won at Effie, Eurobest and Golden Drum. The judges were made up of a number of marketers from major global brands and the editorial team at Campaign.
“I want to thank our clients across EMEA for their willingness to push marketing boundaries to drive their business forward, and also to congratulate our strategic and creative leadership for coming up with effective creative solutions that advance our clients’ reputations and sales, and our business leadership for their continued focus and drive,” said Harris Diamond, Chairman and CEO of McCann Worldgroup.
Srđan Šaper, Founder of I&F Grupa, added: “This is a great recognition for all the creatives at McCann agencies across the EMEA region. The power of people, combined with creativity, knowledge and passion, is what results unforgettable and effective campaigns.”
“The key to our success is our people. We have a fantastic mix of talent who deliver unmatched leadership and recognition for both our agency and our clients in Creativity and Effectiveness – a huge contributing factor to achieving this ranking. I am extremely proud of our focus, diversity and consistency – the results of a huge and ongoing effort across our 3000-person agency wide team,” said Pablo Walker, President at McCann Worldgroup Europe. ”
This is a great success also for our agencies with contribution from Effie’s and Golden Drum awards. This shows again collective network of agencies and passion of teams to work with clients in creating communication that is both creative and effective, said Vladimir Dimovski CEO McCann Adriatic.
In its first-ever European rankings of agencies in this region, McCann Worldgroup Europe was considered by the judges to be experiencing its most successful year yet. The agencies operating within I&F Grupa strongly contributed to this recognition with relevant advertising awards and tributes, especially because these agencies account for a quarter of the total number of the ranked McCann EMEA agencies.