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This Cookie Policy (“Policy“) applies to the website operated by McCANN PREDUZEĆE ZA MARKETING I TRŽIŠNE KOMUNIKACIJE DOO, BEOGRAD, Company Registration Number: 07779119, with its registered office at Svetog Save 14, Belgrade-Vracar (hereinafter referred to as ” McCANN ” or “Company“), and to the use of the website www.mccann.rs.
As the owner of the website www.mccann.rs, McCANN reserves the right to periodically update this Policy. We recommend that you review this page from time to time to stay informed about the latest changes. If there are any significant updates to this Policy, users will be notified via the website www.mccann.rs.
The terms and definitions used in the Privacy Policy for website users have the same meaning in this Cookie Policy.
Clicking the “Accept Cookies” button, or any similarly labeled button with the same essential function, in the pop-up window shown to new users upon their first visit to www.mccann.rs, shall be considered an active, voluntary action establishing a lawful basis for the collection and processing of data as described in this Cookie Policy. The data controller will be able to demonstrate, via electronic record (log) or other means, that the data subject has performed this active, voluntary action confirming awareness and acceptance of this Policy. Such electronic record (log) shall be considered legally valid and sufficient proof of consent, in accordance with Article 15, Paragraph 1 of the Law.You may refuse to accept cookies at any time by adjusting your browser settings.
Cookies, pixel tags, and similar technologies (collectively referred to as “cookies”) are small data files that are downloaded to any internet-enabled device—such as your computer, smartphone, or tablet—when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies perform a variety of useful functions, such as remembering your settings, generally improving your online experience, and helping us offer you the best products and services.
A cookie is a small text file stored in your web browser that allows a website or a third party to recognize you as a visitor (not as a specifically identified individual). Cookies may be used to enable certain features, provide analytical data, save preferences, display advertising messages, and more.
There are many types of cookies. They all work in a similar way but have slight differences. For a detailed list of cookies used on our website, please refer to the relevant section below.
Cookies may be temporary (session cookies) or persistent cookies. Session cookies expire and are automatically deleted when you close your browser. Persistent cookies remain stored for a certain period until they expire or are manually deleted from your browser. Expiration dates or durations are specified within the cookies themselves.
Depending on the content of the website, cookies may be set either by the Company (as defined in the Privacy Policy) or by third parties.
These are cookies that we place on the website you are currently visiting and using while browsing our site.
Our website may contain certain content originating from other websites (e.g., Facebook, YouTube, Instagram, LinkedIn, etc.), through which those external websites may place cookies on our site. These are cookies not set by us as the website owner. Through these cookies, third parties may collect information about your behavior on our website.
If you do not wish to accept cookies, you may deny access by refusing consent through our cookie management tool or by adjusting your browser settings.
These cookies are essential for our website to function properly. They allow you to use all features of our website and access all its content. Although these cookies collect certain information from your device, they are not used to identify you as an individual, but rather to enable the use of our website.
If you choose not to accept these cookies, you may not be able to use our website, or access to certain content and features may be restricted.
The purpose of these cookies is to remember information you have previously entered (such as your language selection on the website, font size preferences, etc.) in order to provide enhanced and improved functionality of our website. Functional cookies also enable certain website features, such as playing videos, which are activated only at your request. These cookies may contain personal data that you have provided on our website.
If you choose not to accept these cookies, it may affect the performance and functionality of the website.
Performance cookies, also known as analytical cookies, are used to collect information about how you use our website, including data on how often you visit our website, which pages you visit often, how much time you spend on our website, etc. These cookies are used solely to improve the performance of our website and provide you with a better user experience. Performance cookies do not serve to identify you as an individual, but to improve the functioning of our website.
If you choose not to accept these cookies, it may disable access to certain content on our website and affect certain performance and functionality of our website.
The purpose of these cookies is to provide you with content that is relevant to you and your interests. Based on these cookies, targeted advertising is performed, allowing you to see ads that may be appropriate according to your preferences. These cookies remember which pages of our website you have visited, and such information is shared with third parties (advertisers and marketing agencies). Among other things, the purpose of these cookies is to prevent the repeated display of the same advertisements. These cookies collect personal data by gathering information such as your IP address or the identity of your device.
If you choose not to accept these cookies, it may affect the functionality of certain content on our website. Additionally, refusing these cookies will not result in fewer ads being shown to you, it will only mean that the ads you see will not be tailored to your interests.
The list of cookies provided is not fixed and may change from time to time as needed to improve the functionality of our website and provide a better user experience for all visitors. Accordingly, we kindly ask you to regularly check the list of active cookies on our website, which is available within this Cookie Policy.
Cookie | Description | Duration | Type |
_fbp | This cookie sets the Meta (Facebook) and is used to identify users who visit the website in order to display personalized ads on Facebook and Instagram and to measure the effectiveness of advertising campaigns.
| 90 days | Targeting and Advertising Cookies |
_gid | Google Analytics sets this cookie to store information about how visitors use the website, and at the same time creates an analytical report on the performance of the website. Some of the data collected includes the number of visitors, their source and the pages they visit anonymously. | 1 day | Performance / Analytics Cookies |
_ga | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for a site analytics report. The cookie stores information anonymously and assigns a randomly generated number to identify unique visitors. | 1 year 1 month and 4 days | Performance / Analytics Cookies |
When you access the website, McCANN may place certain cookies in your web browsers, provided you allow it. Some cookies are used only if you engage with specific features of the website or select certain settings, while others may be used for a longer period of time.
Cookies set on our website are not considered accepted by default, so if you wish to disable or delete them, you must first explicitly accept them via the cookie management tool that will appear during your first visit to our website.
Upon your first visit to our website, a consent form will be displayed, allowing you to select which cookies you wish to enable and authorize for the purpose of collecting information on our website. Except for strictly necessary cookies, which are pre-selected as accepted, all other categories of cookies require your explicit consent by actively checking the corresponding boxes. If such consent is not explicitly provided, those cookies will be considered as not accepted.
Most internet browsers are set to automatically accept cookies. If you do not wish our website to store cookies on your device, you may adjust your browser settings to receive a warning before certain cookies are stored. You may also configure your browser to reject most of our cookies or only specific third-party cookies. Furthermore, you may withdraw your consent to cookies at any time by deleting those that have already been stored.
If you access our website using different devices (including various types such as mobile phones, tablets, or computers), it is necessary to configure your browser settings on each of these devices individually.
Information on how to modify your cookie settings can be found in the ‘Help’ section of the browser you actively use to access our website.
To assist you further, by clicking on the name of the browser you use, you will be redirected to the user guide for managing cookies in that specific browser.
For any additional questions, you may contact us by sending an inquiry to the following address: dpo@amagroup.net.
Belgrade, 04/02/2026
