Premia as a brand exists since 2009, but only since this year integrated campaign has been launched with redesigned Premia logo and packaging. New packaging is already available in Delhaise shops, and video will be broadcasted early in May. It’s dedicated to all those people who answer the question “what’s for meal” more often that they ask the same question. In TV commercial we follow three ladies. They are cooking just what we like the most, over and over again. Those main characters of Premium ad are three true chefs of our daily cuisine: our mums, our grandmas, our sisters and our girlfriends. They always know the answer to our question “ What’s for meal?”, and Premia is here to give everything what’s worth for them.