Yourney less ordinary
This time, our goal was to present the well-known energy drink Ultra in an unusual and atypical manner in order to stand out from the common aesthetic of commercials for this type of products. In a desire to highlight the idea that Ultra turns us all into a sort of real-life heroes and that we all have courage, but we need someone to bring it out in us, we came up with an interesting and comedic plot.
The always needed energy is right there, within our grasp, all we have to do is find it inside ourselves. And when that happens… Well, let’s just say that anything is possible.