The spontaneity and sincerity is what the crew we are addressing values more than anything.
That’s why our campaign is run by one spontaneous, a bit zany and silly character ready to make a joke in any situation, and on everyone’s account. He has that special something what makes our campaign very distinct. He is a hero of our TV commercials, he speaks to us from billboards, adds, for him –everything is fun, he’s funny even when he’s silent. Plazma Mini Mini is a true representative of his generation, or you could say that he is one of them. Public reactions to new product and campaign are exquisite. Besides form the younger target group, the campaign has had a great response with all generations.
The fact that Plazma Mini mini quotes are already wide spread confirms this statement.