We’re welcome spring and summer with a new campaign for LAV beer!
Meet Neša Tyson, Dule, Mimi and Choškara, a typical crew of Lions.
In a series of spots, we see them in special moments in their lives, frozen in time.
In each story, a moment is singled out where one “lion” narrates an anecdote involving each of his closest friends. That way, through a series of TV ads, we’ll meet this crew of lions, their members individually, and the qualities that make them LIONS.
The crew of Lions is actually a metaphor for any group of friends in Serbia.
These stories are simple, personal, touching, and emotional, yet masculine and humorous…
And they always end with a celebration of friendship, with the message TOGETHER, WE’RE LIONS!
The campaign is supported by print ads as well as Internet banners.
The McCann team responsible for this entertaining campaign consists of Dušan Camilovic, Marko Prokic and Bojan Babic.
The TV spot was directed by Djordje Dolodjolo Jovanovic from LeSpot production house.