It is commonly agreed that the most original innovative creative ideas are those that break the rules and take an unpredictable approach. However, one could look at the issue from a completely different perspective and see that underneath the obvious surface, these apparently unique creative ideas share some recurring patterns of thinking. Patterns which, when mastered, can be translated into powerful practical thinking tools for originating new surprising highly innovative creative ideas. This Mindscapes program is set to use this understanding in order to address strategic and creative thinking challenges relevant to all our teams and clients.
Belgrade was a meeting point for more than 30 colleagues from Zagreb, Skopje, Copenhagen, Stockholm and Helsinki for a two-day session led by Ravid Kuperberg, partner at Mindscapes and an experienced trainer, who once was a marketer himself.