McCann Worldgroup agency network was awarded the most successful in Europe and second most efficient agency network in the world in 2014, according to the global Effie Effectiveness Index.
Effie Effectiveness Index recognizes and ranks most successful agency networks, individual and independent agencies, as well as advertisers and brands, through analysis of market effectiveness and worldwide festival and competition success.
Previous achievements contributed to the global success of the McCann Worldgroup; last year, European branch of McCann Worldgroup agency was declared the most successful agency network in Europe, and McCann Worldgroup agency member FP7 from Dubai was awarded the best agency in the Middle East region and second best individual agency in 2014. Further, McCann agencies operate in five countries of South-East Europe as part of I&F McCann Group within McCann CEE, which was awarded the most successful agency network in this part of Europe at the Golden Drum competition.
Effie Effectiveness Index is the most renowned worldwide criterion for ranking market effectiveness and achievements, and presents the most reliable indicator of agencies, advertisers and brands, whose marketing activities have reached the best results in the market.