According to the annual b-report of the Slovenian Marketing Magazine, which ranks the most important works from the region awarded at national, regional, European, and world advertising festivals, McCann Beograd is the best agency in Serbia and the region, and the campaign “Thank you, doctors“, realized in cooperation with media partners and Nedeljnik magazine, is the most awarded campaign in the region.
“I was very pleased with the news that McCann Beograd is the best regional agency, it is great recognition for all the fantastic people who work there, but also for all of us in I&F Grupa. Congratulations to everyone, I am really proud of this great achievement, “said Srdjan Saper, founder of I&F Grupa.
“We are very proud of the successes during 2020, which was challenging and uncertain for everyone. At the core of our philosophy is sustainable creativity, which has shown its strength and potential through many projects that we have implemented in cooperation with long-term clients and partners. We entered 2021 stronger, closer, and motivated to continue with our work and creativity to initiate social dialogue and push the boundaries, ”said Jelena Jazic, MD of McCann Beograd.
At the regional level, McCann Beograd is the best agency, “Thank you, doctors” the best campaign, and the magazine Nedeljnik the best advertiser. In Serbia, McCann Beograd is the best agency, Nedeljnik is in second place as an advertiser, while the campaigns of the agency “Thank you, doctors” and “Plazma Rituals” are in second and third place.
“Since the declaration of the pandemic, we have all needed to find meaning in something. The power of creativity lies in its power to find its way to the light even in the most challenging moments. We put our knowledge and creativity in the service of something bigger and found motivation and enthusiasm to continue, ”added Jana Savic Rastovac, Executive Creative Director at McCann Beograd.
During the preparation of the b-report, Marketing Magazin conducts a review of festivals featuring agencies from Slovenia, Croatia, Serbia, Northern Macedonia, and Bosnia and Herzegovina – Cannes Lions, Eurobest, Epica, ADCE, Golden Drum, Effie Awards, SEMPL, DIGGIT, WEBSI, Outstanding, BalCannes, SOF, Idea X, Weekend Media Festival, Kaktus, and UEPS.
Read the full report at this LINK.