Agency “McCann Beograd,” which operates under “I&F McCann Grupa” won 16 awards at the annual ceremony regarding the Advertisers’ Day. On that occasion, the Association of Serbian Market Communications (UEPS) awarded the authors of the best creative achievements in the field of marketing.
Among the awards won by “McCann Beograd” agency there are seven golden ones, in the categories for the best TV commercial, the best socially responsible campaign, the creation of a new brand, the best event, as well as three first awards in the category for the best integrated promotional campaign. The digital creative agency “MRM Worldwide”, also a member of „I&F McCann Grupa“,won a silver award for the digital campaign „Tuborg Depeche Mode“, as well as three awards for a joint campaign “How it feels to be blind” (“Kakav je osećaj biti slep”).
“McCann Beograd agency has continually been awarded at the Association of Serbian Market Communications ceremony, but what’s different this year, to our great pleasure, is the plethora of different categories for which we’ve been awarded. This is also the confirmation of our orientation towards an integrated creative product on one side, and innovation on the other. In addition to the activities which are a regular part of everyday work on brands and the collaboration with clients, we have been focusing on the initiatives and projects outside the standard frames of operation, through cooperation with cultural institutions – through the events of promotional, educational and humanitarian character”, said Olivera Perković, Managing Director of “McCann Beograd” agency, regarding the awards. Perković has also used the opportunity to express gratitude to business partners for quality cooperation, and wish them an even more active and successful following year.
In the category for the best integrated campaign, agency “McCann Beograd” won three awards – for the Raiffeisen bank campaign “Cash Loans” (“Keš krediti”), “Meganet” campaign for Telekom Srbija and “Lungs of the City” (“Pluća grada”) for MK Mountain Resort. In the same category, “McCann Freestyle” (”McCann slobodnim stilom”) campaign, done with the Cultural Center “Parobrod”has won bronze, while the campaign “How it feels to be blind” (“Kakav je osećaj biti slep”) done with “MRM Worldwide” agency for the Association of Blind and Visually Impared People of Serbia “Beli štap” (“White cane”), won silver. The same campaign has won a golden award in the category for the best humanitarian event, as well as the silver award for the campaign created for direct communication. “Lungs of the City” and “Cash Credits” also won bronze awards in the category for creative use of media and the category for the best PR campaign, while the “Meganet” campaign was awarded with a silver award for print campaign.
“Lav – Slava 2013”, the Carlsberg Srbija campaign has won bronze in the category for the best TV commercial, while the gold award in the same category went to Telekom Srbija’s “Traffic Safety” (“Bezbednost u saobraćaju”)campaign. This campaign has also been awarded with a golden award for the best socially responsible campaign and with a silver award for the digital campaign category.
In the category for new brand creation, a golden award has been given to the “McCann Steamboating” (“McCann Parobrodiranje”) campaign, which as a collaborative effort between Cultural Center “Parobrod” and “McCann Beograd” agency, represents a unique media experiment when it comes to promoting advertising as an essential part of popular culture in the world.
