According to The Good Report, the unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues, McCann Beograd ranked 17th among the Top 25 most successful agencies promoting good. The „Thank you, doctors“ campaign, which has been a symbol of gratitude and support to health workers for the past year, stood out in the 12th place on the list of TOP 40 Campaigns for Good.
“We are very proud that McCann Beograd is recognized by world experts and the media as a team whose philosophy of sustainable creativity gives strength and potential to many projects and ideas. We are especially pleased with the reach and reactions achieved by the Thank You, Doctors campaign because at its core is our commitment to the goals of sustainable development and wider social significance, “said Jelena Jazic, Managing Director at McCann Beograd.
According to this ranking, McCann Worldwide is in 4th place among the Top 20 most successful networks promoting good, thanks to, among other things, the success of the „Thank you, doctors“ campaign.
Jana Savic Rastovac, Executive Creative Director at McCann Beograd, adds: “Since the beggining of the pandemic, we have been trying to find additional meaning and strength in our work, as the strength of our creativity is able to light the way even in the most challenging times places itself in the service of something greater and more important than ourselves. I am very proud of our team, not giving up on ideas, motivation, and enthusiasm. ”
The Good Report is a unique ranking (created in collaboration with WARC Rankings) of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
Discover the full ranking list of all agencies and campaigns on the link The Good Report.