At the traditional UEPS award ceremony, in competition with a total of 220 entries, as many as 18 awards were won by McCann Beograd, which was named the Agency of the Year 2019. The awarded projects were realized for clients The Coca-Cola Company, NGO Da se zna, Mastercard, Exit Foundation, Delhaize Serbia and mts, in collaboration with the agencies Drive and UM Beograd.
“We are very proud of the success we have achieved at UEPS and thus have rounded up a great year for us. In addition to excellent business results, we have won all relevant national and regional advertising festivals and achieved remarkable success at international ones. Together with our clients, we have created campaigns that have delivered results and left a mark in society. I would like to thank all our clients for the trust they have shown us over the years and for making bold decisions that contribute to our mutual success. I am especially proud of my team, the dedication and energy they invest in everything we do. Behind us is a fantastic year that is the result of working together and which further inspires us to move on and be even better. Happy New Year to all our partners and associates, my team and their families. Lots of laughter, good energy, and even better business results, ”said Jelena Jazić, Managing Director at McCann Beograd.
The Baby Choices Where, #StayClean, fARytale journey, Heart the Hate, Thanks Carrot, Together for the House Every Superhero deserves, and BOX – Best of Best together won 13 awards, and the “I DisOwn my Child” campaign had 5, including a special recognition – Dragan Sakan New Idea.
Danka Trbojević, Managing Director at Drive Agency, which participated in the implementation of the award-winning campaigns, added: “I am very proud of the shared success we have achieved in collaboration with McCann Beograd. This year has been a very exciting, dynamic and extremely successful year for us. A team of excellent professionals has worked on the campaigns, and it is important in this challenging journey that every member of the team has room for initiative, creativity and therefore satisfaction for the work done. Drive is a strategic partner to its’ clients, and I think we have proven that through our hard work, dedication and success.”
McCann Beograd was named the Agency of the Year at both the national festival Kaktus and the regional festival of creativity BalCannes, and it also achieved great success at the Golden Dum regional festival.
UEPS awards for McCann Beograd:
Baby chooses Where (The Coca-Cola Company, Rosa)
- Gold, Promotional integrated campaign – Drinks
- Silver, Brand PR
- Bronze, Creative use of media
#StayClean (Exit fondacija)
- Silver, Promotional integrated campaign – Culture and education
- Silver, Online marketing campaign
- Silver, Website
- Bronze, OOH campaign
Together for the House Every Superhero deserves (Mastercard)
- Silver, Promotional integrated campaign – Financial sector and services
I DisOwn my Child (Da se zna)
- Gold, Social-responsible campaign – Non profit
- Gold, Creative use of media
- Gold, Print
- Gold, Direct marketing
- Dragan Sakan New Idea award
Heart the Hate (The Coca-Cola Company)
- Silver, Social media appearance
fARitale journey (The Coca-Cola Company, neXt Buci Buci)
- Gold, Internet element and application
- Gold, Mobile
Thanks Carrot (Delhaize Serbia)
- Silver, Print
BOX – Best of the Best (mts, Telekom Srbija)
- Best production
Agency of the Year
