Great success of McCann agencies at the BalCannes festival

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A special award, NEW NORMAL – EXTRAORDINARY LION FOR EXTRAORDINARY CONDITIONS, for the project Thank you, doctors

The I&F Grupa agencies have again achieved great success at the BalCannes regional creativity festival. A total of four campaigns by McCann Beograd and McCann Zagreb were recognized as the best within the 25 selected works that marked the previous year. This success is a testament to the great teamwork and partnership, both between clients and agencies, and between agencies within the I&F Grupa’s communication system.

The awarded campaigns by McCann Zagreb are “BONBON – Bontovnici” and “HT – Unlimited”, both for the Croatian Telecom.

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“We are happy to see our two projects in the finals of regional creative campaigns, especially since these campaigns are a reflection of our brand positioning. We take on the role of creating a world of better opportunities through technology and the digitalization of society. Our brands transmit and materialize these values, in this case additionally through excellent communication with the help of our creative agency McCann, which the profession has recognized. Congratulations to the entire team involved in the projects and the agency,” said Branka Bajt, Brand Director, Croatian Telecom.

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McCann Zagreb’s Executive Creative Director, Daniel Vuković points out: “We are happy to have our two campaigns included among the top 25 regional campaigns created in the last year. Especially because these are large and important campaigns for Croatian Telecom, our largest client. Today, more than ever, companies need agencies that are thinking about how to improve business results and raise the value of their brands. McCann Zagreb has once again shown that it is just such a partner to all its clients because it has continuity in creating extremely effective and creative campaigns that are recognized by consumers, but also by members of the jury at festivals. ”

Among the best 25 campaigns in the region, the campaigns “Plazma Rituals” and “Thank You, Doctors” also stood out, which McCann Beograd realized in cooperation with the agency UM Beograd.

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“In a year that has not happened to anyone for more than a century, creativity has found its way. We are very proud of our overall work and cooperation with clients and celebrating the success of our two campaigns, “said Jana Savić Rastovac, Executive Creative Director at McCann Beograd, and added:” We are also very honored by the special award, which recognizes the creativity of our agency in at any time, even during a pandemic. We dedicate the New Normal Award to all the doctors and health professionals in our region, as an expression of deep gratitude for their efforts in 2020. ”

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“The idea for the campaign came to us from our consumers. Most Plasma users take their consumption rituals very seriously. For the Plasma Rituals campaign, we received numerous positive reactions from people on our digital communication channels. We hope that everyone will be able to recognize themselves in one of them, and we believe that this campaign even influenced some to find inspiration for their new Plasma ritual,” said Aleksandra Savić, Senior brand manager at Bambi.