With new Lav campaign we tried to bring NEW LAV TASTE closer to beer lovers on emotional and rational level. In its intent to single out from competition and to give full beer taste to its consumers, Lav decided to go with 4 GIFTS OF NATURE. Because four elements are enough to create everything, from nature to human emotions and perfect taste of beer. Four ingredients (water,barley, hop and yeast ) for ‘’ beer as it should be’’. EITHER YOU HAVE OR YOU HAVEN’T TASTED NEW LAV!
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