McCann Beograd has gained an important new client – company Delhaize Serbia, by winning the pitch in December 2013.
Marketing team of Maxi Delhaize has stated: “It is only natural for us to choose for our brand Maxi, one of the biggest Serbian brands, the partner with enough capacity to support us in all the new ventures ahead of us. We believe that this cooperation would improve quality of work both for Maxi and whole I&F McCann Group.”
Creative team of McCann Beograd has a great challenge ahead – since it is not just the biggest local retailer, but also the part of the major international company.
Olivera Perkovic, Managing Director of McCann Beograd says it is a great pleasure to work with an important client such as Delhaize Serbia in the very active and dynamic field. “This is a new category for our agency which opens up possibilities for enhancement and development of both existing and new services, in cooperation with our client. We believe that retail scene is about to become even more dynamic in the near future. That opens up a chance for a full contribution of our agency both in strategic and communication area, to the success of Maxi brand”
Delhaize Serbia is a member of international retail company Delhaize Group based in Belgium, operating in Europe, America and Asia.
Delhaize Serbia locally operates through Maxi, Mini Maxi, Tempo, Tempo Express and Shop&Go retail formats. In Serbia, it has over 380 shops and employs around 11.000 people.