LAV beer, a local brew from CARLSBERG, changed its formula after 10 years.Now, Lav is made out of 4 pure ingredients: barley, hops, water and yeast, NOT CORN (the cheapest ingredient used in mainstream beers): which means Lav’s quality is notably improved. From leftover corn, no longer used in Lav beer we created new product – LAV popcorn! LAV popcorn was given as a gift in stores, café shops, cinemas, music festivals, supported with videos featuring celebrity endorser. LAV popcorn gained millions of impressions, started discussions and inspired visible rise in trial and perception of new LAV beer.
Team:Creative team: Bojan Babić, Vladimir Vuković, Lidija Milovanović, Branko Andrejević
Account: Đorđe Milidžan, Goran Jović
Creative Director: Jana Savić Rastovac
Strategic Planner: Marija Stošić