Best Super Bowl ads chosen by our creative directors

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With nearly 50 minutes of ad time during the Super Bowl, there was a number of standout ads. See the selection of best ads by creative directors of McCann agencies within I&F Grupa.

Amela Barlov, Art Director at McCann Sarajevo

“Michelob ULTRA – Robots” is my favorite. In a brutal and original way, it’s shown that life perfection is not worth it if we do not know how to enjoy life 🙂 A super ad, a short one, which I also like.

Annukka Puttonen, Creative Director at McCann Helsinki

My favourite was the Washington Post ad with Tom Hanks. The reason for that is when we have world leaders blaming the free press for spreading fake news, it’s important to remind people that there are journalists who have given their lives to defend the peoples’ right to hear the truth. Powerful stuff!

Daniel Vuković, Chief Creative Director at McCann Zagreb

100 Billion Words by Google – In addition to all the campaigns that try to amuse, shock and impose by being bizarre or engaging expensive celebrities, Google campaign’s based on its functional service and a true fact that is beautiful in itself, and it is the hope of all people that the world can become a better place.

Džemil Omerika, Senior Graphic Designer at McCann Sarajevo

Interesting way to talk about food addictions 🙂

Josefine Richards, Creative Director at McCann Stockholm

My favorite Super Bowl Campaign has to be Skittles – the musical. If you’re going to put a crazy amount of energy and brand persuasion into a 30 second spot why not put it into a 30 minute Broadway show instead?

Gazmend Pinjolli, Creative Director at McCann Tirana

“Microsoft: We All Win” – As first, it moves you emotionally, and second its gives a brand a meaningful purpose/role and a challenge to solve. That’s what really solves also the case as well.

Sandra Vujović, Creative Director at McCann Podgorica

I choose “The 100-Year Game” J Why? Primarily because it emphasizes the distinction between “work” and “lifelong call”. Only a lifelong call can be done with great passion and enjoyment, regardless of time and place, and it becomes our way of life.

Vladimir Ćosić, Digital Creative Director at McCann Beograd

Not Everything Makes the Cut – Unlike many brands that are trying to mislead us as modest, emotional, full of understanding, true, honest and warm, just to sell us products, Amazon has done a costly advertising with so many (cool) celebrities and made a super funny ad by using auto-irony.