Campaigns “The Red Thread” and “The World You’ve Never Met Before” won awards at the fourth Integrated Communications Festival – KAKTUS 2018.
The campaigns “The Red Thread”, realized by McCann Beograd and UM Beograd for The Coca-Cola Company, and “ The World You’ve Never Met Before” created by McCann Beograd for mts, won awards at the Festival of Integrated Communications – KAKTUS 2018. The Red Thread project was named Best in the Innovative Integrated Campaign category and the Cross Media Integrated Campaign category, and the “The World You’ve Never Met Before” was awarded in the TV category.
“We are very proud of the success of the campaigns we’ve realized with our partners Coca-Cola Serbia and mts. These campaigns are winners in prestigious categories, which represents a special satisfaction for our agency method: we always have to be integrated and innovative, ” said Jana Savić Rastovac, Creative Director at McCann Beograd.
“We are extremely pleased that the Coca-Cola “The Read Thread” campaign was voted the best in two such important categories. In addition to contributing to the popularization of the local tradition, it has also proven that team work is what brings the best results, which was demonstrated by a team of top professionals from The Coca-Cola Company, McCann Beograd and UM Beograd who participated in the project, “added Dubravka Urošević, Regional Account Director at UM Beograd.
This year, the accent of the festival was on quality and timeless executions, without which no idea could survive, which makes the prizes won in prestigious categories a continuous indicator of the creative strength of the teams at McCann and UM Beograd.