The campaign “Superhero” created by McCann Beograd for Mastercard and the charity NURDOR and implemented with the support of Chapter 4, won the Disrupt Award in the Disrupt Innovation category.
The Superhero platform aims to improve the culture of donation and enable a sustainable way of raising funds for the initiatives and activities of the charity organization NURDOR, primarily the construction of Parents House for accommodation and recovery of children with cancer. In order to further bring the importance of helping others, different target groups, especially young people, an important part of the platform is the Superhero street fashion collection, specially created for this purpose and produced in Serbia, which will be available only within the Superhero.rs platform.
“We collaborated on this project with wonderful people who are fighting for children with cancer with their work. We are very honored to receive this Disrupt Award, although this year the competition was fierce which further confirms the thesis that we have creative people in agencies working on campaigns for some higher goal like this one. Personally, I am glad that the jury awarded a humanitarian project like this, “said Jana Savic Rastovac, Creative Director, McCann Beograd
This year, DISRUPT AWARDS gathered a record number of top works from companies and agencies that have stood out in the field of Disrupt Innovation or Disrupt Communication, and during 2021, managed to attract public attention with their activities.