I&F McCann Grupa winner of the Jugoslav drama theatre recognition
I&F McCann Grupa in which operates McCann Beograd agency received recognition from Jugoslav drama theatre (JDP) for a long and successful cooperation. Jugoslav drama theatre awarded the I&F McCann Grupa with this recognition on the Day of JDP occasion, which celebrated 67 years of existence and work of this theatre.
The cooperation between McCann Belgrade and Jugoslav drama theatre started two years ago, by creating several campaigns which intended to refresh the image of this theatre in public and its approach to a wider potential audience. Within this cooperation, the creative team of McCann Belgrade agency created and executed the campaign and slogan „pOseti JDP“ (visit/feel JDP) campaign for performances in the repertoire of this theatre, as well as the viral video campaign „Drama u taksiju“ (“Taxi drama”) which had great response and positive public reactions.
„For us, within a team of McCann Belgrade and the entire I&F McCann Group, this is a big honor, not just because of the fact that our long-standing cooperation gives both creative and business results, but also because of that this recognition came from a client, Jugoslav drama theatre, one of the biggest culture institutions in our country“ said Vladimir Ćosić, the creative director of McCann Belgrade agency, then he added: „I hope and expect that we are going to continue our successful cooperation with even better results and by that, even on better way, help the affirmation of art and culture in our country“.
On the ceremony annual awards were assigned to deserving individuals like writer Milena Marković for drama Zmajeubice, to Mirjana Karanović for the role in a Zmajeubice play, to Nebojša Glogovac for the role in a Razbijeni krčag play, to Vladimir Pejković for his music composition and special contribution to art for Zmajeubice play... Beside I&F McCann Group, recognitions for long-standing and successful cooperation received Raiffeisen Bank and G4S company.
Text published on portal: http://www.advertiser-serbia.com/if-mccann-grupa-dobitnik-priznanja-jugoslovenskog-dramskog-pozorista/
Wider text published on portal: http://www.b92.net/kultura/vesti.php?nav_category=321&yyyy=2015&mm=04&nav_id=976587