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McCann and UM Beograd the most effective agencies in Serbia at the first Effie Awards

At the first Effie awards ceremony in Serbia, McCann Beograd and UM Beograd, operating within I&F McCann Grupa, were the most awarded agencies. This success makes our group of agencies the most effective in Serbia. Effie recognizes the powerful ideas realized through campaigns that have achieved their objectives - significant results for customers and brands. These awards are based on precise and clear criteria, and represent the best indicator of the investments in marketing paying off.

Award-winning projects are: Rosa and Schweppes within The Coca-Cola Company, Raiffeisen Bank and Mini Mini Plasma Bambi. Finalist in Effie awards were also two campaigns for The Coca-Cola Company brand Fanta, as well as for Lav beer, Carlsberg.

"At the core of everything we do are great and distinctive ideas that deliver results to our clients. I'm proud of the agency teams from McCann and UM Beograd. This year we celebrate 20 years of operations under the slogan „The Power of the people“ and these awards are for the best people and our partners. Effie awards confirm the slogan of the First Serbian Advertising Agency, from more than a century ago, and it is "To make ads valuable!“ said Srdjan Šaper.

McCann Beograd won the largest number of awards, four bronzes.

"Effie awards confirm the impact and contribution of advertising to the business result of a brand or a company - which is essential. It further confirms the quality of our strategic and creative services, tools used in the planning and analytics, as well as team work with clients. This is a joint success, which makes it an even greater satisfaction", said Olivera Perković, General Manager of McCann.

Besides McCann Beograd, UM Beograd also contributed to the success of I&F McCann Grupa by being the most effective media agency in Serbia.

"The results of our clients are the best indicator of our extensive experience, knowledge and partnership that we have grown. I am proud of all my colleagues who, together with our partners, defined and realized winning campaigns. To be the most effective media agency is what we strive toward in every moment of our work, and that's why this award is very valuable for us, "says Biljana Kolaković, Regional Director at UM.

Effie Award is among the most prestigious global awards in advertising. The success of I&F McCann Grupa is the continuation of the success achieved by the McCann Worldgroup Europe network, which is the most effective agency network in Europe, as well as McCann Zagreb and UM Zagreb that operate within I&F McCann Grupa, declared as the most effective group of agencies in Croatia by the points won.

Effie Award identifies and ranks the most effective agencies, advertisers, brands, networks and holding companies. These awards are globally known among advertisers and agencies as awards which highlight the effectiveness of communication, that is - those which recognize all forms of communication that contribute to the success of brands.