Style with an attitude of Belgrade

What would be the most appropriate way of promoting the local tie craft workshop “Mascot”? Our answer is – the first hand painted billboard in Serbia. Two art directors worked for five days on creating a modern billboard that was then decorated with a giant hand-made tie. This unique billboard was placed near the Ušće Shoppping Mall, famous for its global brands. This way, we’ve called the attention of the people in Belgrade to the value of authentic, original products that cannot be found everywhere in the world.