Whenever you pop in, you will find us creating something new because we know that the best and most creative things are yet to come.
That’s our responsibility to our clients, the public and ourselves.
That’s our passion.
Every day we create a product which is more than a commercial.
Together with clients, media, brands and the public.
With everyone that gives our creation greater sense.
In this process, we’re led by reason but driven by passion.
Welcome to McCann Beograd.
The agency McCann Beograd, founded in Belgrade in 1997, is part of McCann Worldgroup, one of the biggest marketing communications networks in the world with a presence in 180 offices in more than 120 countries. McCann Worldgroup is owned by Interpublic Group of Companies (IPG), one of the leading global multinational communication companies. I&F McCann Group agencies have won this far over 400 domestic and international festival awards. Big ideas that surpass individual media channels, as a key to successful communication, are a product of which the agency is proud.
ABOUT THE FOUNDER
In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of the communications system I&F McCann Grupa
which successfully operates in twelve countries of southern and northern Europe.With his several decades of experience he contributed to numerous campaigns for domestic and regional brands. Srdjan is also well-known as a member of the “VIS Idoli” band. He currently lectures on postgraduate studies at the Faculty of Dramatic Arts. Srdjan is a member of the Serbian Managers Association, the International Advertising Association, the American Chamber of Commerce and the Serbian-British Business Club.